Educational Qualification

• Ph. D. (Marketing), Guru Nanak Dev University, Amritsar, India (2005)
• FDPM, Indian Institute of Management, Ahmedabad (IIMA) (2002)
• M. B. A. (Marketing), Guru Nanak Dev University, Amritsar, India (1998)
• B. C. A., Khalsa College, Amritsar, India (1996)

Teaching Experience

• Associate Professor I. K. Gujral Punjab Technical University (Main Campus), Kapurthala (Dec 2011 )
• Assistant Professor Department of Commerce & Business Management, Guru Nanak Dev University, Amritsar, India (Jan 2001 )
• Lecturer University Campus, D.A.V. College, Jalandhar (July 2000 )
• Lecturer D.A.V. College, Jalandhar (July 1999 )

Area of Interest (Teaching)

• Management

Area of Interest (Research)

Awards & Honors

• 2025-Session Chair, Management Track at International Conference on Indian Knowledge System: From Glorious Past to Bright Future, jointly organized by Maharaja Agrasen University, Baddi, I. K. Gujral Punjab Technical University, Kapurthala and Bata Mastnath University. [Apr 4-5].
• 2023 - Won the ‘Best Paper award in Marketing Track’ at IMSICON 2023: 14th International Conference on “Re-imagining Business Dynamics Digital Transformations in Disrupted World at Institute of Management Studies (IMS) Ghaziabad for the paper entitled, “Coping Strategies in the Aftermath of Brand Hate: The Moderating Effect of Gender Using The PLS-MGA” co-authored with Seth, Upasana. [Apr 29].
• 2019 - Session Chair, at International Conference on Strategic Marketing Initiatives in Emerging Markets, The Business School, University of Jammu, India, in collaboration with North American Society for Marketing Education in India. [Mar 15-16]
• 2017 - Session Chair, track on 'Marketing' at the Global Conference on Business and Finance, Las Vegas, USA. [Jan 2-5]
• 2014 - Awarded the ‘Highly Commended Paper of 2014’ by the editorial team of Journal of Indian Business Research, Emerald Publishing House for the paper entitled, "Mediating Roles of Commitment and Corporate Image in the Formation of Customer Loyalty", Journal of Indian Business Research, Volume 5, Issue 1, 33-51 (co-authored with Kaur, Harsandaldeep).
• 2014 - Delivered Key Note Speech "Mediating Role of Commitment and Corporate Image in the Formation of Customer Loyalty" at the Vancouver International Conference for Advanced Research in Business, Vancouver, Canada. [Apr 7-8].
• 2014 - Session Chair, track on ‘Product Adoption – I’ at the 2014 INFORMS Marketing Science Conference, Atlanta, GA, USA. [Jun 12-14].
• 2011 - Invited as Visiting Scholar for the academic year 2012-2013 at The Kenan-Flagler Business School, The University of North Carolina, Chapel Hill, USA.
• 2011 - Session Chair, track on ‘Customer Loyalty - II’ at the 2011 INFORMS Marketing Science Conference, Houston, TX, USA. [Jun 9-11].
• 2011 - Won the ‘Best Paper in Conference’ award at the 5th International Conference on Services Management organized by Penn State School of Hospitality and Management (USA); Oxford Brookes University Business School (UK) in collaboration with IIMT, India for the paper titled, "Confirmatory Factor Analysis for the Determinants of Service Recovery" co-authored with Sabharwal, Nidhi. [May 19-21].
• 2010 - Won the ‘Best Paper in Marketing Track’ award at the National Seminar on ‘Bricks to Clicks: Emerging Trends in Business’ at Chandigarh Business School (CBS), Mohali, India for the paper entitled, "Critical Success Factors and Driving Forces of Wireless Web Adoption" co-authored with Gill, Tripat and Kaur, Vishavjeet. [Sep 25].
• 2005 - Won the ‘M. N. Gopalan Best Thesis award, constituted by IIT Mumbai, organized at IIM Ahmedabad to encourage young researchers at the 37th Annual Convention of Operational Research Society of India (ORSI). [Jan 8-11].
• 1999 - Qualified UGC National Education Test for Eligibility of Lectureship [Roll No. D250888].

Research Publications

Conferences

Projects

• 2010 – Research Grant by UGC amounting to INR 623,700 for a cross-cultural project titled “Critical Success Factors and Driving Forces for Wireless Web Adoption – An Empirical Investigation of Indian and Canadian Consumers”. [Co-investigator – Dr. Tripat Gill, Wilfrid Laurier University, Waterloo, Canada].

• 2009 – “Impact of CRM Processes on Firm’s Performance with respect to Role of Technology, Customer-Centricity and Strategic Alignment”. [With Prof. Sridhar Ramaswami, Iowa State University, USA].

• 2005 – Research Grant by UGC amounting to INR 60,000 for a project titled, “Construction and Standardization of a Scale for Measuring the Customer Relationship Management Activity in an Organization”

• 1996 – Developed a software in FoxPro for the Payroll Structure of Khalsa College, Amritsar, India.

Expert Talks

• 2025 - Resource person for the topic “Stress Management” at the Refresher Course in Commerce, Management, and Economics (10th February to 22nd February) organized by Guru Nanak Dev University, Amritsar, India. [Feb 10].
• 2025 - Resource person for the topic “Stress Management” at Faculty Development Programme (Residential)-12 (30th December to 25th January) conducted by the Malaviya Mission Teacher Training Centre (MMTTC), Guru Nanak Dev University, Amritsar. [Jan 14].
• 2024 - “Emotional Intelligence” at a one-day workshop on “Mindfulness and Managing Emotions” for non-teaching staff organized by I.K. Gujral Punjab Technical University in association with Centre for Executive Education. [Jul 31].
• 2024 - “Stress Management” at a one-day workshop on “Mindfulness and Managing Emotions” for non-teaching staff organized by I.K. Gujral Punjab Technical University in association with Centre for Executive Education. [Jul 31].
• 2024 - “Valedictory Address” at ICSSR Sponsored National Seminar on ‘Advancements in Research Methodology: Navigating the Path to Inclusive and Robust Knowledge’ at Khalsa College for Women, Amritsar. [Jan 25].
• 2023- Resource Person for topic “Cluster Analysis” at Research Methodology Course held at DR B R Ambedkar National Institute of Technology, Jalandhar. [Dec 20].
• 2023- Resource Person for topic “Factor Analysis” at Research Methodology Course held at DR B R Ambedkar National Institute of Technology, Jalandhar. [Dec 12].
• 2023- “Latest Trends in Research” at Lyallpur Khalsa College Technical Campus in association with I.K Gujral Punjab Technical University & Maharaja Agrasen University, Solan. [Jun, 23-29].
• 2023– “Reliability Techniques in Research” at Lyallpur Khalsa College Technical Campus, Jalandhar. [Jun, 26].
• 2023– “Factor Analysis” at the Two-Week Capacity Building Programme for Faculty on Research Methodology & Academic Writing in Social Sciences (24th April to 6th May 2023), organized by the Central University of Punjab, Bhatinda. [May 1].
• 2022– “Emotional Intelligence” at Refresher Course organized by Human Resource Development Centre, Guru Nanak Dev University, Amritsar, India. [Sep 19].
• 2022– “Emotional Intelligence” at AICTE & IKGPTU Sponsored Professional Development Program on “Rules and Tools for Effective Office Governance (16th -29th August 2022) organized by IKGPTU, Kapurthala, India. [Aug 26].
• 2022– “Emotional Intelligence” at AICTE & IKGPTU Sponsored Professional Development Program organized by IKGPTU, Amritsar Campus, India. [Aug 22].
• 2021– “Analyzing Market for Startups” at 6 Weeks TEDP on “Web Technologies and Full Stack Development (8th November - 14th December) to the faculty and students of Guru Nanak Dev University College, Jalandhar, India. [Nov 17].
• 2021– “Latest Trends in Marketing” to the students of BBA of Abbottabad University of Science & Technology, Pakistan. [Jul 2].
• 2021 – Resource Person for Eight Days Faculty Development Program on "Paradigm Shift in Teaching Pedagogy Due to COVID-19” at Lyallpur Khalsa College Technical Campus, Jalandhar, Punjab. [Jun 21-28].
• 2020 – “How to Teach Online and Engage Students in Virtual Classrooms” to the delegates of AICTE sponsored Online Six Days Short Term Training Program on “Changing Paradigms in Management Education (24th – 29th August)”, Gujranwala Guru Nanak Institute of Management and Technology, Ludhiana, Punjab, India. [Aug 24].
• 2020 – Resource Person for Two-Day International Symposium on "Impact of COVID-19 on The Business World (19th – 20th June 2020)”, Gujranwala Guru Nanak Institute of Management and Technology, Ludhiana, Punjab, India. [Jun 20].
• 2020 – Resource Person for a workshop on "Academic Writing and Publishing in Top Tier Journals”, Lahore Business School, University of Lahore, Pakistan. [Jan 8].
• 2017 – Resource Person for Technical Session I, UGC Sponsored National Seminar on "Retail Makes Headway, Pulling Out All the Stops: An Indian Perspective" at MCM DAV College for Women, Chandigarh, India. [Feb 28].
• 2016 –"Publishing in Top-tier Journals" to the delegates of "UGC-sponsored Faculty Development Program on Advanced Techniques in Research" organized by Hans Raj Mahila Maha Vidyalaya, Jalandhar. [Mar 31].
• 2016–"Measurement and Scaling" to the delegates of "UGC-sponsored Faculty Development Program on Advanced Techniques in Research" organized by Hans Raj Mahila Maha Vidyalaya, Jalandhar. [Mar 31].
• 2011 –"Confirmatory Factor Analysis" to the delegates of "UGC-sponsored 2-day National Symposium on Research Methodology and Computer Applications for Social Sciences" held at BBK DAV College, Amritsar. [Mar 10].
• 2011 –"Discriminant Analysis" to the delegates of "UGC-sponsored 2-day National Symposium on Research Methodology and Computer Applications for Social Sciences" held at BBK DAV College, Amritsar. [Mar 10].
• 2011 –"Basics of Structural Equation Modeling" to the delegates at GGDSD College for “2-day Workshop on Research Methodology”, Chandigarh. [Feb 27].
• 2011 –"Factor Analysis" to the delegates at GGDSD College for “2-day Workshop on Research Methodology’, Chandigarh. [Feb 26].
• 2011 –"Basics of SPSS" to the delegates at GGDSD College for "2-day Workshop on Research Methodology", Chandigarh. [Feb 26].
• 2011 –"Wireless Web Mobile Technology" to the faculty and students of SSSS College of Commerce, Amritsar. [Feb 17].
• 2010 –"M-Governance" at a Faculty Development Program (FDP) for the faculty and administrative officers of IKGPTU and its affiliated colleges. [Nov 14].
• 2010 –"Trends in Mobile Commerce" at a Conference on Contemporary Issues in Management to the delegates at GGDSD College, Chandigarh. [Sep 26].
• 2010 –"Mobile Technologies – Boon or Bane?" to the members of Rotary Club Main, held at Amritsar Club. [Mar 18].
• 2010 –"Cluster Analysis" to the delegates of ICSSR sponsored "Workshop on Research Methodology" held at Khalsa College for Women, Amritsar. [Feb 19].
• 2010 –"Use of 3G Technology in our Daily Lives" to the members of Rotary Club Amritsar South-East, held at Amritsar Club, Amritsar. [Feb 3].
• 2009 –"Smartphones in Today’s World" to the members of Rotary Club Amritsar North, held at Sakhi Guest House, Amritsar. [Nov 29].
• 2009 –"Life with Usage of Mobile Technologies" to the Members of Rotary Club Amritsar South, held at Hotel Mohan International, Amritsar. [Nov 25].
• 2008 –"Mobile Commerce" to the faculty of various colleges of Punjab, held at ICFAI College, Amritsar, India. [Nov 12].
• 2007 – "Measurement Process in Research Methods – Scales and their Reliabilities" at UGC Sponsored Workshop on Research Methodology held at HMV College, Jalandhar, India. [Mar 26].
• 2005 –"Customer Relationship Management Research" to Faculty Development Program Participants at the Indian Institute of Management, Ahmedabad, India. [Jan 14].
• 2000 –"Contemporary Marketing" at a Workshop on Modern Management Methods to the faculty and students of Guru Nanak Dev University College, Jalandhar, India. [Nov 28].
• 2000 – "Job Opportunities" at a Workshop on Personality Development to the faculty and students of Guru Nanak Dev University College, Jalandhar, India. [Oct 25].
• 2000 –"Preparing for Interviews" at a Workshop on Personality Development to the faculty and students of Guru Nanak Dev University College, Jalandhar, India. [Oct 20].
• 2000 –"Preparing for Group Discussions" at a Workshop on Personality Development to the faculty and students of Guru Nanak Dev University College, Jalandhar, India. [Oct 16].