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Dr. Harmeen Soch

Dr. Harmeen Soch

Professor & HOD

Educational Qualification

  • Ph. D. (Marketing), Guru Nanak Dev University, Amritsar, India (2005)
  • FDPM, Indian Institute of Management, Ahmedabad (IIMA) (2002)
  • M. B. A. (Marketing), Guru Nanak Dev University, Amritsar, India (1998)
  • B. C. A., Khalsa College, Amritsar, India (1996)

Teaching Experience

  • Associate Professor I. K. Gujral Punjab Technical University (Main Campus), Kapurthala (Dec 2011 )
  • Assistant Professor Department of Commerce & Business Management, Guru Nanak Dev University, Amritsar, India (Jan 2001 )
  • Lecturer University Campus, D.A.V. College, Jalandhar (July 2000 )
  • Lecturer D.A.V. College, Jalandhar (July 1999 )

Area of Interest (Teaching)

  • Management

Area of Interest (Research)

Research Publications

Title of Paper Name of Author/s Journal Year ISSN Link
Mobile Shopping: An Analysis of Extended Technology Acceptance Model of Indian Consumers Kaur, Jaspreet and Soch, Harmeen International Journal of Management Studies 2019 2232-1608 (print) Ref Link
Mobile Shopping Adoption: Insights into Attitude, Intentions and Flow Experience Kaur, Jaspreet and Soch, Harmeen International Journal of Management Studies 2019 2232-1608 (print) Ref Link
Brand Satisfaction and Brand Equity: An Interplay between Various Dimensions of Customer Brand Engagement Kaushik, Priyanka and Soch, Harmeen International Journal of Management Studies 2019 2232-1608 (print) Ref Link
Impact of Brand Commitments on Brand Equity: A Conceptual Framework Kaushik, Priyanka and Soch, Harmeen International Journal of Management Studies 2019 2232-1608 (print) Ref Link
Satisfaction, Trust and Loyalty: Investigating the Mediating Effects of Commitment, Switching Costs and Corporate Image Kaur, Harsandaldeep and Soch, Harmeen Journal of Asia Business Studies" 2018 1558-7894 Ref Link
Does Image Matter while Choosing a Smartphone? A Cross-culture Study of India and Canada Kaur, Kuljit and Soch, Harmeen Journal of Global Marketing 2017 0019-5286 Ref Link

Conferences

S.No Authors Title of Paper Name of Conference
1 Kaur, Jaspreet and Soch, Harmeen Predicting Intention to Adopt Mobile Shopping: An Integrated Model of Technology Acceptance and Flow Theory National seminar on digitalizing India, Digitalizing India An Endeavour to Empower and Transform Business
2 Kaur, Kuljit and Soch, Harmeen Moderating Role of Face Consciousness on the relationship between Image Congruence and Behavioural Intention: A Comparative Study of Indian and Canadian Smartphone Market 7th IIMA Conference, Marketing in Emerging Economies
3 Soch, Harmeen and Kaushik, Priyanka Understanding Antecedents of Customer Engagement Behaviour and its Relationship with Marketing Metrics 2017 Annual Conference of Emerging Markets Conference Board
4 Soch, Harmeen and Kaushik, Priyanka Moderating Role of Engagement on the Relationship between Negatively-Valenced Word of Mouth and Loyalty Global Conference on Business and Finance, Conference Program organised by The Institute for Business and Finance Research
5 Soch, Harmeen and Kaushik, Priyanka Moderating Role of Incentives on the Relationship Between Customer Characteristics and Customer Engagement Behaviour 2nd International Conference on Latest Innovations in Science, Engineering and Management
6 Kaur, Kuljit and Soch, Harmeen Mediating Role of Consumption Emotions on the Relationship between Image Congruence and Customer Satisfaction: A Conceptual Framework International Conference on